Not Intended for Public Distribution. Pricing Available Upon Request.
The core ideas for the ICN Answer series come from this book, which applies lessons from Sun Tsu’s The Art of War to contemporary business. A company that wants to beat the competition uses military-like strategies – The Art of the Hidden Strategy – to achieve its goals.
In The Art of the Hidden Strategy, I show readers the many inefficiencies of outdated business processes and develop the strategy for creating a relevant approach for a new business paradigm. One of the many topics discussed is how to determine the communication ratio or "comesion™", what I coin as a theoretical measure of communication. I divide communication into three components: content, which is the purpose of the message; coordination, which is the process of coordinating the delivery of the message, and connection, which is the act of delivering the message. I show readers how these "Three C’s" can be carried out with maximum efficiency in order to minimize all forms of miscommunication.
